Building a Web Site with Ajax: Visual QuickProject Guide

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Larry Ullman “Building a Web Site with Ajax: Visual QuickProject Guide"

Peachpit Press | 2007-10-13 | ISBN:0321524411 | 176 pages | PDF | 2 Mb

Ajax is at the heart of the Web 2.0 revolution. It isn't a technology but, rather, is a technique that leverages other technologies and techniques, such as CSS, XML, DHTML, and XHTML. Many Web designers and programmers would like to incorporate Ajax in their projects because of the amazing functionality it can add to a Web site, but they can't because of the steep learning curve. That's where this book steps in. It makes learning Ajax fun and easy -- a great place to start! Visual QuickProject Guides focus on a single project. In this case the project is creating a business employee directory, like an address book. What's being created is a better, new kind of Web site.

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The PhD Application Handbook

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Peter J Bentley “The PhD Application Handbook"

Open University Press | 2006-06-01 | ISBN:0335219527 | 192 pages | PDF | 4,4 Mb

The PhD Application Handbook
By Peter J Bentley

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101 Ways to Market Your Business: Building a Successful Business with Creative Marketing

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Andrew Griffiths “101 Ways to Market Your Business: Building a Successful Business with Creative Marketing "

Allen & Unwin | 2007-04-01 | ISBN:1741750059 | 272 pages | PDF | 1,7 Mb

Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps professionals identify how to create customer loyalty programs, generate free word-of-mouth advertising, promote their business from the outside in, develop a strong corporate image, and get results fast. Business owners are encouraged to implement one idea from the book per week, so that in one year 52 new ideas will have been developed, increasing greatly the potential for more customers and profits.

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Drop Dead Brilliant

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Lesley Everett “Drop Dead Brilliant"

McGraw-Hill | 2007-08-22 | ISBN:0071494278 | 208 pages | PDF | 1 Mb

“Essential reading for everyone interested in improving their personal brand.”-Peter Wade, GE Consumer Finance

Whether you're a receptionist, a CEO, or somewhere in-between-you project an image that could potentially make or break a deal. That's why Lesley Everett, the United Kingdom's leading professional branding expert, created the “Walking TALL” method.

It's a cheeky, upbeat, and inimitably British approach to creating a unique personal brand. Everett delivers “drop-dead brilliant” advice on first impressions, appearances, body indicators, and everything else needed to present yourself with panache.

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The Open Source Alternative: Understanding Risks and Leveraging Opportunities

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Heather J. Meeker, "The Open Source Alternative: Understanding Risks and Leveraging Opportunities"

Wiley | 285 pages | 2008-02-08 | ISBN: 0470194952 | PDF | 1.1MB

This book is a user manual for understanding and deployment of open source software licensing in business. Written for lawyers and businesspeople alike, it explains and analyzes open source licensing issues, and gives practical suggestions on how to deal with open source licensing in a business context. Including useful forms, information, and both technical and licensing background, this book will help you avoid legal pitfalls and educate your organization about the risks of open source.

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